There’s a lot of joy in it also. It’s just how to use that profile or response. I guess that’s really boring, but I am having fun as well. It’s an extraordinary time in our lives, this. Our generation has a sh*t load of stuff that we really have to pick up the pieces on. It’s quite exhilarating to be in the sort of position where people listen to what you have to say. You have to be very careful with that.
Benedict Cumberbatch, on being asked about the success of Sherlock and all the attention he’s receiving.
Maybe we’re wrong, but we think not many celebrities would be looking ahead to what useful thing they can do with their increasing public profile, or thinking about how to wield it responsibly.